In built into CompleteEmpire is the ability to comprehensively track new activity as well as link that to costing analysis to properly assess the effectiveness of campaigns and marketing spend.
You have the ability to create an unlimited number of Marketing Campaigns to ensure sources and expenditure can be appropriately clustered, managed and reported upon.
Explore the Marketing Campaigns tab
Marketing Campaign tab
- Create New - to create a new Marketing Campaign.
- Edit - edit the Marketing Campaign name as may be required.
- Delete - you can delete a campaign only if there is has been no previous activity or tracking codes assigned.
Creating a Marketing Campaign
- Create New - type the name for the new campaign.
- Would you also like to add a tracking code? - Tick box to add a tracking code. Expands the New Marketing Campaign window adding additional fields.
- Name - name the tracking code with a relevant description (i.e. Facebook Home Page Link).
- Source - select the Source from your preset list (or go to System Lookups to add a new one if required).
- Source Origin - type in any specific descriptions unique to this Tracking Code (ie Facebook Post on a "topic").
- Google Analytics Code - you have the ability to add your Google Analytics Code to the tracking code so that both can be included in any links created. Optional.
- Click [OK] to save.
For more information on Tracking Codes and Google Analytics (GA) refer to the article Tracking Codes
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